The Grand Prize in the 2018- 2019 Nikon Photo Contest was won by the Spanish photographer Sara De Antonio Feu with Ayimpoka, her portrait of two Ghanaian sisters. “This image shows a look of love and protection between two sisters,” says Sara. “The persecution of albino children has been a problem in many African countries for many years because of their association with magic and witchcraft. Ayimpoka lives happily with her family and her community, she is loved and protected by all. I met her through the NGO Future For Africa, which facilitates access to healthcare for her and her family.” This year’s Nikon Photo Contest, the 50th, had a record 97,369 entries from 33,000 photographers in 170 countries.




It’s not exclusive to the photography business, but it is remarkable that photographers can’t stop comparing ourselves to one another. The Nikon Photo Contest, celebrating its 50th anniversary, has always been about friendly comparison. The competition’s purpose is to grow the global photographic community, share the passion and increase understanding.

The digital age has brought many blessings, but social media channels are providing an easy platform for those who spread negativity. Offensively judging others, sharing nothing but negative opinions, in order to elevate their own achievements? Is this really today’s way of being competitive?

By when will we all realise that visual artists are supposed to be different by default? Photographers, videographers, die-hard commercial shooters chasing big bucks, or fine-art shooters expressing their endless creativity: when do we stop comparing and start to learn from and accept one another, to become better at what we want to achieve?

I’m not sure if we all get there in the end, but Nikon will definitely be there with the right products and, of course, NPS with the right service. That’s how we want to be competitive.


Nikon’s mirrorless Z system scooped top prizes at the European Imaging and Sound Association (EISA) 2019-2020 Awards. The Z 6 was crowned Camera of the Year and the NIKKOR Z 24–70 mm f/2.8 S won in the Professional Standard Zoom Lens category. In praise of the Z 6, EISA said that “Nikon has made a superb camera with sensational handling and robust build quality that delivers excellent images in almost any shooting situation.” These accolades are the latest of many. The Z 6 and Z 7 also were best in class at the TIPA World Awards 2019, while the Z Mount system won a prestigious Red Dot Award for product design.

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